Branding images can be very vital to building your brand in many ways. When preparing for a branding session it will be very important to determine how you need to use your brand images to ensure that you and the photographer have a plan to capture what you need. There are so many uses for branding images and this is truly just a short list to get you thinking so you don't just sit on your branding images once you have them.
#1 - Graphics
The number one way that a lot of my clients use their branding images is social media graphics. Below is a graphic set designed by me for client Chloe Simelton of Royal Crowns 'N Kinks to help her begin to elevate her brand presence on social media.
#2 - Postcards/Thank You Cards
This is a great way to show your face and say "hey" or "thank you to a client. Take a look at the postcard sized Thank You cards I designed for Client Teasha Chestnut of Sugarholic Desserts. This is the backside of the card that offers her customers drink pairing options to go with their selected dessert they ordered.
#3 - Media Banners
Media Banners can be anything from a Facebook banner, YouTube banner, Blog banner, Twitter, etc. It's a great way of directing a visitor's attention toward specific information and or drawing them into your brand. Take a peak below at a banner design for clients Brunch with Bestie Podcast.
#4 - Templates
Templates for the brand are yet a great way for your customers to see your face from time to time. I love creating template graphics for my clients that they are able to use for so many purposes over many different platforms. Here's a template set that I created for client Teasha Chestnut.
#5 - Website
Your clients will expect to see your face when they visit your website so be sure to use your images across your platform to ensure they see you! Consider your banners, pop ups and about me pages. Feel free to take a peak at the website I designed for client Gail R Cunningham and see how we were able to use her brand images throughout her website.
A few more ways to use your brand photos:
Brochures/Flyers & other printed business collateral
Retractable Banners & other displays
Hope you found this information helpful and you're able to put your branding photos to great use. Don't have any branding photos for your brand? Please reach out and schedule a Discovery Chat so we can develop your brand presence!
Note: All graphics above were designed by myself through Kalida Creative Co. Graphic design services are exclusive to my branding clients.